Tran$parency
How creators make $ (including me)
Over the holidays, I asked a friend’s 13-year-old daughter what she wanted for Christmas but didn’t get. Her answer was instant. The Hatch alarm clock. The one that wakes you up with soft light and chirping birds. The youth are obsessed.
I told her I had one. Her eyes widened. “And you can have it” I added, “but just so you know, practically everyone with an internet presence got one for free. It’s just maaaaarketing.” She had already tuned me out and was walking away, but I had to say it.
It got me thinking… If she doesn’t really understand gifting and affiliate marketing, maybe some of my readers don’t either. I’m uniquely positioned to explain it to you because I sit on both sides. I’m both a brand owner and a content creator; I utilize influencers and participate in the creator economy myself.
Do you want to know how creators make money on the internet and how brands harness the power of women? Well then, let’s get into it.
