The Mother's Day Guide

How to disappointment-proof the day

Let’s not pretend that 99% of you aren’t women, and most of you also moms! So I want to be clear about what a Mother’s Day guide is; it could be a list of things I want, that you probably want too (but I do that all the time, sometimes more than once a week!) This Mother’s Day guide is a little different. Today’s letter is about how to ask for what you want, and I don’t just mean “stuff”. It’s also mixed with ideas for gifts to buy your own mom, or anyone who deserves a treat. And that could be you! But nothing irks me like a Mother’s Day guide from, say, a denim brand. We are neither getting, nor are we giving, jeans for Mother’s Day!

Aritzia linen dress $168 / Madewell sandals $118 / Ray-Bans $266 and zero chill. More on this ladder below.

Mother’s Day is a powerful tool

If you use it wisely, it can be a magical day! Squander it, or “be chill about it” and you will be disappointed.